"Ordos Wedding" Brand And Its Benefits

In the21st century, with the intensification of global economic in tegration, international competition is becoming increasingly fierce, the cultural industry is also becoming an important part of the knowledg e-based economy in the context of the national and regional competiti on, its proportion in the national economy is also increasingly the gre ater, and even has become one of the pillar industries. Using cultural industries to develop the "Soft power" and enhance the comprehensive competitiveness has become a effective way for the worldwide econo mic growth of many countries and regions. China also vigorously dev elop the cultural industry as an important means of transformation of economic development mode during the "12th Five-Year" period. Inner Inner Mongolia autonomous region based on the Mongolian inhabit a nd numerous ethnic minority, the advantages of the national cultural r esources are rich, also have sprung up a batch of excellent representat ive of the national culture industry in recent years. Among them, the ordos wedding brand which is develop by the ordos culture efforts f or many years is the extraction of ordos Mongolian traditional weddin g culture essence, gathering ordos Mongolian folk song and dance, f olk custom, etiquette, customs, dress, silver, concentration reflected the ordos the nomadic culture, court culture, unique sacrificial culture ch aracteristics. Since its formation,because of its rich cultural connotation and unique ethnic customs wide praise all parties, it created a gratify ing achievements,and become the leader of the in Inner Mongolia cult ure industry especially in ethnic cultural industryTough the ordos wedding brand has been formed for several year s, the study of the ordos wedding brand and its benefits are also relat ively scarce, in view of the problems and countermeasures in the proc ess of brand development research also is blank. I follow the develop ment of cultural industries line, form finishing cultural resources to gr asp the advantages of resources, then the advantages of resources con verted into superior products, and ultimately the brand,with the main means of field research, literature research and comparative analysis.Fi rst I explore the contents of the Ordos Wedding "and cultural values,t o combing the formation, positioning, pathways and direction of brand communication way for the Ordos Wedding.Then through the brand b enefit analysis to find how it work. Finally, find propose appropriate countermeasures for brand Problems.In this thesis, from a theoretical point of view, not only to mak e up for deficiencies on the Ordos Wedding "brand and its benefits, a lso can make reference in Inner Mongolia cultural industries.At the sa me time, by exploring the ordos wedding culture value, and make ana lysis on the benefit of brand has made, will make a more clear and r ational understanding of the ordos wedding brand. Another important point for the sucess of this brand is focus on the protection of intelle ctual property rights in the brand development,and in close connectio n with tourism, stage performances.This way give us a practical point of view for the future of cultural industries in the Inner Mongolia re gion, in particular the development of the national culture industry, als o give the way of practical experience for gain valuable excavation a nd protection of the national culture.