| Painting and calligraphy can be seen as a commodity with artistic value, and paintingand calligraphy auction has become an important marketing means for painting andcalligraphy circulation; behind the increasing popularity of today’s painting and calligraphymarket, the proliferation of painting and calligraphy fraud has become a phenomenon thatcannot be ignored, which has increasingly endangered the orderly development of paintingand calligraphy market. It is of important and practical significance for the prosperity ofpainting and calligraphy arts and the healthy and orderly development of this market toanalyze the causes of painting and calligraphy auction market fraud and seek for viablecountermeasures.This paper takes painting and calligraphy auction market as the research object to firstlyanalyze the current market situation and introduce the counterfeit and detriment that exist inthe market; then, starting from the basic research for auction, analysize its effect of promotingthe painting and calligraphy market prosperity; afterwards, conduct in-depth analysis ofcounterfeit phnomenon and summarize the causes of counterfeit from technological, marketand legal point of view by studying the common forms and methods of counterfeit on themarket; concurrently, explore the economic principles of counterfeit formation withasymmetric information theory; and finally, combined with my experience, Look for suitablemeasures against from counterfeit in painting and calligraphy market.This paper divides the painting and calligraphy auction market after the reform andopening into four stages of development: preliminary, start, development and expansion,having certain auxiliary effect for the study of the development history of Chinese paintingand calligraphy auction. It classfies the numerous and complicated counterfeit phenomenonsand means into3reasons: science&technology, market and law, thus providing the directionand basis for studying countermeasures of counterfeit. This paper firstly introduces theinformation asymmetry theory into auction fraud research and it has important theoreticalsignificance for the analysis of auction fraud causes from an economic point of view. Itproposes a artwork registration system, thus enabling to track the circulation of the artthrough registration files and increasing the difficulty of the art counterfeit and having certain practical significance for painting and calligraphys and other works of art.Chinese painting and calligraphy market has taken on an entirely newlook after thebaptism of reform and opening-up, it has a profound impact on economic prosperity andregional cultural integration while bears the responsibilities for carrying, passing, continuing5,000-year Chinese civilization. |