The Application Research Of Brand Planning&Design In Public Relations Activities

With the increasing global importance of various public relations activities and enhance brand image, a new wave of brand planning and design trend sweeping the field of global public relations activities.Brand planning and design on the theoretical research is still in the exploratory stage, despite the international marketing sector, media scholars have many experts have conducted many studies, such as David Ogilvy’s brand image theory; David Aaker’s brand identity system theory; Alexander L.Biel’s brand image of models, domestic scholars have put forward the theory, but mostly on the introduction of the brand development, or from the macro up to discuss the development of brand strategy. How to shape the public relations activities for the brand image, brand image planning and design is not a more mature theory, remains to be further studied. Based on this, I try to discuss public relations from brand planning and design.Firstly, the brand concept and brand image related to the discussion of the brand image analysis and reconstruction of the planning process, and brand image design language and the theory of public relations activities are reviewed. Finally, the application of brand planning and design activities in public relations case studies come to different public relations activities should be used with the corresponding brand planning and design, custom different brand planning and design scheme.