The Research Of Yangzhou Lacquer Craft Fashion Products’ Creative Strategy And Development

The modernization of Chinese traditional craft has been one of the topics in designcommunity. In this paper, taking Yangzhou lacquerware as the breakthrough point, we willdiscuss how to make traditional process with modern topic in a more specific context.By carding the origin,the development and the stagnation of "Yangzhou traditionallacquer", we will present the disadvantages of design in Yangzhou modern lacquer and themode of the industry. By extending the connotation of traditional lacquer ware design ideaand spirit, we will re-excavate the origin form, applied arts of the device, and the trend in thefuture. Through studying the fashion design of development process, design ideas andmethods from Taiwan, we will draw lessons from the concept of industrial model and productdesign process and the cooperation of the two fields. Proposed in the correspondingopportunities of the times, Yangzhou lacquer is a part of Chinese traditional crafts and culture,leading to The high quality of life and becoming a fashion aesthetic trend which radiate newvitality.In this age of economic globalization and cultural diversity, in this age of aspiring offashion, personalized consumption culture of the people at the same time, also in the pursuitof a more refined noble spirit of aesthetic culture, we need a can-arouse emotional resonanceand more high-quality way of life; at the same time, as the retro design thoughts and therevise of the attention to the green design concept of Arts and crafts, the traditional processshould conform to the nature, and the application of artistic characteristics become animportant feature to the modern designment. Through the analysis of domestic productdesign in Asia, the emphasized and recovery to traditional craft techniques and designprinciples，we will mining the traditional idea of process design and humanistic spirit; settinga high standard of design and manufacturing process of products, guaranteeing thedevelopment to modernized characteristics: practicality, quality and fashion sense. We willacquire design direction on Yangzhou lacquerware products for daily use and design trends.Through the study of modern design strategy and development of Yangzhou lacquerware products, we can find the development space for product design in modern life;through the process of transformation of Chinese traditional craft to modern form，we canfind a new way of modernization to the lacquerware technology; through the design,technology and life connection, essence of reproducing traditional lacquer device, we willrecure the long-lost balance for producers, lacquer ware products and user.At the same time,with the method and opportunity of Chinese traditional art integrating into the moderndesign，by exploring the new angle of view and the promotion of market and cultural of thetraditional design; we will provide innovative ideas for the traditional process,which is microepitome of the development of cultural and creative industries. and we try to build a bridge ofcommunication between modern design and tradition arts,which also can meet the need for the traditional process getting along well with modern life, and make a contribution to theaccession and propagation of all of those in modern life.