Competitive Strategy Study On LST Artwork Investment Company

Art investment industry is generated as our country’s sunrise industry under the background of the rapid national economic development, as people are satisfied in material life, constantly improve of spiritual pursuit, art products as widely acceptable beautiful things went into people’s field of vision. Through several years of operation and learning, it is found that the rise and fall of this industry has intimate contact with economic trends.Antiques, artifacts and other high-end art trade exist in our country in ages past, but the development of art industry in our country is still in a growth period. Today art investment industry barriers to entry is relatively high, industrial competition is intense and strict in professional knowledge and technology. LST company in the face of such environment, how to choose the competition strategy? In this paper, through the study of strategic theory, combined with years of experience in the industry of art investment itself, the author applies the "porter five forces" model to analyzing the strategic environment of LST company, at the same time by using the SWOT analysis, finally confirmed at this stage that the company will mainly focus on the differentiation strategy as priority and competitive strategy of overall cost leadership strategy.In terms of strategy implementation, LST art investment company applies the analysis of the strategy formation process and the efficient use of company resources, from the procurement channels, and talent cultivation, the high-end customer base, arrangement and company internal database efficient coordination, to effectively implement the strategy of competition, and at last do risk early warning mechanism, to carry out effective risk management.The author hopes to use more empirical and data as the basis, combined with their actual real-world experience, look forward to other art Investment Companies has certain help in formulating strategy.