Research On Optimization Of Marketing Strategy Of JFR Photography Company

With the progress of the times,the development of science and technology,and the improvement of opening to the outside world,our country pays more attention to cultivating the comprehensive quality,artistic cultivation and aesthetic consciousness of citizens,and the desire to pursue spiritual enjoyment has increased accordingly.It is precisely because of the improvement of people’s artistic literacy and the pursuit of artistic life that the photography industry has developed rapidly in line with the trend of the times,and photography companies have sprung up like mushrooms after a rain.JFR Photography Company that business scope includes 14 categories of businesses such as wedding photography,has a good brand awareness and industry recognition in Chongqing.However,with the continuous growth of the market capacity of the photography industry,photography companies are gradually showing a momentum of blowout,the market competition is becoming more and more fierce.If JFR Photography Company want to find a foothold in the intense competition,it must seize the market opportunity and win market share.but like other photography industry,JFR Photography faces some marketing issues.For example,product differentiation is less than that of competitors.Therefore,this article mainly analyzes the problems existing in the marketing of JFR photography company,and then optimizes the marketing strategy.Firstly,by exploring the problems faced by the photography industry and JFR,this paper puts forward the research gap of this research;Then,by consulting the classic literature about marketing strategy,service marketing and marketing mode at home and abroad,and reviewing the existing research;Secondly,it introduces the core research theories of this paper,namely 7P theory and STP theory,and introduces the analysis tools of this paper-PEST analysis,SWOT analysis and five forces model analysis,through which the macro-environment analysis,industry status analysis and business environment analysis are carried out.Then,an empirical investigation is carried out on the marketing and enterprise status of JFR Company.At the same time,based on the perspective of customer satisfaction,this study finds that JFR’s customer satisfaction is mainly achieved through customer expectations and perceived value.And,in the case of JFR Corporation,customer satisfaction positively affects its customer loyalty.Then enterprises need to improve consumers’ expectations and perceived value in their products,prices,channels,promotions,people,physical evidence,and process,and then achieve a satisfactory consumption experience for consumers,so as to achieve customer loyalty.Based on this,this study finally put forward the optimized 7P strategy and STP strategy,and put forward the implementation guarantee of the company’s marketing strategy,and then draw conclusions and suggestions in order to provide a basis for the formulation of marketing strategies.