Research On Qingxu Jiahuo Festival Brand Image Design In Shanxi

Jinzhong national cultural ecological reserve is the representative of multicultural integration symbiosis. QingXuXian, located in the northwest of jinzhong basin.It is ancient folklore and colorful folk art given to the Old City of Aura and vitality, nature, humanities, history, art, skillfully together. The long cultural history of China is the pride of our nation. Tian qing had heard the man in the class, he once said:"on the one hand, we boast a five thousand years of uninterrupted civilization, at the same time we lack of the lack of respect for traditional history more fear, so today need to cultural consciousness of the Chinese nation".China’s cultural consciousness is just beginning, from government to citizens, scholars in non-material cultural heritage protection, so we all realize that what is "non-material cultural heritage", it is our national spirit, is the soul of our traditional culture, is the DNA of our national spirit. I’m feeling is quite deep, the graduation design topic is also made."Qing xu fire" is a folk dance, folk music, folk powder technology, folk arts and crafts and folk art as one of the fine arts, craft unique, there are many amazing places. On the other hand is also because of festival culture development to today has become the economic and cultural fusion of symbionts, bring economic benefits in the form of culture is a kind of easy to implement.This article through to "qing xu frame fire festival" VI design idea and form of inductive, fully embodies the traditional culture in the modern VI design, the integration of form and meaning to construct and communicate. According to the characteristics of the activities, theme LOGO with rigid painting, pure and fresh and elegant folk style more characteristic. Protect local culture road is very long, hope my efforts can contribute to the national culture of tradition live condition to render a.