Network To Optimize Emotional Experience As The Core Brand Image Design Research

In recent years, with the continuous progress of mental, psychological and quality of life experience as a design idea began to be taken seriously, especially in the Internet age, with the development of interactive and digital technology, companies began to realize that already gone beyond the scope of brand image in the network interface, start deep into the hearts of consumers, behavior and self-worth embodied. Emotional experience, brought about by the image of the brand network is the consumer brand site experience through the senses, thinking and interaction, and brand image, personality and culture as a whole perception and thinking. Research brand network mainly refers to the network in the form of the traditional consumer product brands, these brands with people’s daily life and is closely related to emotional experience, because such brand website design, not only should focus on the dissemination of information, should pay more attention to the brand culture personality into the consumer experience to create a pleasant and memorable emotional experience for the consumer.Firstly combination of brand network, the concept of the experience economy, analysis of the similarities and differences between traditional brand image and brand image-building in the network, and elaborated the definition of the brand network image recognition and five. Need to focus on the emotional experience of users online brand image design conclusion drawn in the context of the experience economy, and specifically addressed the theory of emotional experience. Professor Donald Norman, from the perspective of cognitive psychology, the level of the emotional experience by a combination of emotional design patterns to introduce online brand image design, analysis and elaborates on three different processes and characterization of emotional experience in the network brand image, characteristics of the kinds of emotional experience, and focus on the design of different attributes. The main features of the network audience and emotional needs, summed up the optimization emotional experience, express ways and to achieve its objectives, and proposed a more complete the brand network design flow based on the level of emotional experience. In various stages of the process, the need to optimize the link so used to guide practice in the design. Focus established to optimize the user experience as the core network’s brand image design, starting from the instinctive level, the behavioral level and the level of reflection, discussed at all levels of the corresponding optimization link and progressive step by step, the actual case out elaborate. Through the design method on the specific design example illustrates instructions, rationality and feasibility of the authentication methods.