Based On Experience Under The-Brand Image Line Pulse Communication Design Method

With the increasing economic and social progress and development, the improvement of production technology, market competition intensified, diversified media and network information spewing out, raise the level of consumer life and culture, as well as self-personality highlights, today’s consumer needs not only of goods or services, but through the experience of the brand around the products and services for sensual enjoyment and unforgettable pleasure. Brand thinking and higher pursuit "Masters Interview Sean Adams pointed out:" The commitment of the brand, product, service or experience."Experience as a new means of brand marketing, through the grasp of customers sensory, emotional, think, act, and related needs of the five dimensions, evoked potential demand of customers via multi-stimulation and experience design, and produce consumer behavior. It is in this background trend, the brand image design and dissemination of breakthrough limitations of the previous dull, single, from the past simply flat-screen visual recognition mode converted into a deeper experience toward personalized, diversified sustainable development, invisible to the consumer’s own values and inner line pulse, the center of culture and experience, to shape to a full Toyozane brand image.Corporate brand strategy, visual design of the brand image plays a very important role. In a nutshell, the integration of the brand strategy should be the corporate vision, the organic integration of the three target strategic and business strategy to make unified planning service image from the product image, corporate image, communication of businesses and consumers through brand communication, establish a brand image, to create a greater social and economic benefits. Brand experience environmental context, brand identity design from the beginning of mechanization to the direction of the humane, personalized development from sensory, emotional, psychological and other ways to enhance the human experience, focusing on the participation and experience of the people forms from two-dimensional to three-dimensional, static to dynamic expansion. Experience in the process of brand image, customer perception of the experience is essentially hidden value perception, experience as hidden information excavators, fundamentally enterprises through the process of passing the experience to provide customers with value. Based on the starting point of experiential marketing, combined with the nature and meaning of the "hidden value" and "emotional" get to the bottom of the value proposition and emotional needs of the characteristics of the consumer experience under widely combination of psychology, sociology, management, social the theories and methods of science, cultural studies, design and other disciplines, interdisciplinary research, Theory meta-analysis, constructed experience background, customer value based brand image building a new system, elaborated brand image design, how to stimulate emotional experience and their means of expression, consumers elusive hidden information into line pulse experiential marketing environment, to form a visual design language, and ultimately realize the value of the brand.