Study On Application Of Proportion And Scale In Layout Design

The layout design is an act of planning, creative design process requires not only designers have the creative ability and aesthetic sense, but also need to have a certain degree of scientific thought and rational thinking skills, thereby enhancing the efficiency of the design. Therefore, harmonious proportions and the appropriate scale, the inherent requirements of the formal beauty of the layout design.Proportion and scale of the design method is particularly important in the designer’s drawing process. The main subject of the particular form of expression from the layout design of the traditional media and new media, analyzing both design differences, summed up the fundamental basis for the use of the ratio scale design in layout design, in order to better for the day-to-day design practice.First, this paper analyzes the modern layout design due to the ratio between the use of improper exist many problems, through research and ratio scale use in various artistic fields, summed up the design method to meet the audience visual characteristics, such as mathematical method, golden section method, geometric method, analog-to-digital method, the auxiliary line method.Second, clear the huge differences in the layout design of the traditional media and new media, essentially caused layout size, layout, interactive visual layout of the different. Based on the characteristics of both, to determine the fundamental basis of the ratio scale use in the layout design. Traditional media to determine the specifications of the page, the page orientation, page margins the proportions and Version heart size, page content columns; new media need to determine the size of the structure of the page, the page header design, the proportion of sub-area of the link, web main function of the scale and the scope of the footer.Finally, as a guide to the early theoretical analysis the ratio scale design method is applied to the concrete work, including the basic areas in the layout design, from the general to the personality of the press briefing, professional and straightforward advertising, smallto the generous brochures, focused and interesting leaflets, as well as a variety of topics of web design layout arrangement. Make appropriate adjustments for different areas of the layout design, for which a single or a variety of mixed proportional form.