The Analysis Of Interpersonal Meaning In English Motor Vehicles Advertising From The Perspective Of The Appraisal Theory

As a special genre of discourse, English motor vehicles advertising discourse owns its uniqueinterpersonal meaning. Within the framework of the Appraisal theory, the thesis explores theinterpersonal meaning in English motor vehicles advertising discourse with qualitative andquantitative analysis.Firstly, the thesis does a statistical analysis on the evaluative language resources in collecteddata, and illustrates the reason that English motor vehicles advertisers use the evaluative language.That is, through using Attitude resource, Engagement resource, Graduation resource andsubsystems resources, English motor vehicles advertisers lay particular emphasis on objectiveways to describe the quality, performance and characteristic of their motor vehicles with the finalpurpose of attracting audiences or potential consumers to purchase their products.Secondly, according to the analysis of data, the thesis concludes the regular using pattern ofthe evaluative language resources embodying interpersonal meaning in English motor vehiclesadvertising. Namely, English motor vehicles advertisers tend to use large amount of positiveAttitude resources. Among the resources, judgment resources and affect resources are used fewer,which can weaken the degree of subjectivity of the two types of resources to objectively confirmthe rationality of the readers’/potential consumers’ need for motor vehicles, and make thembelieve that the advertisings are objectively introducing the products. However, the majority ofappreciation resource are used, through which advertisers are able to highly evaluate the productsto stimulate customers’ purchasing desire. Within the Engagement resources, English motorvehicles advertisers use fewest monogloss resource and large number of heterogloss resources, sothat the expressed information on products seems impersonal and they can avoid from theresponsibility for the advertised goods. And in Graduation resources, force resource is used more to emphasize the excellence of the products and increase the credibility of advertising; while focusresource is used a little to obscure the extent of accuracy of the products.The thesis consists of six chapters. Chapter one is the introduction, which presents thedefinition, classification and function of advertising discourses, research object and questions,significance and organization of the thesis. Chapter Two is the literature review, which displays theprevious studies on advertising discourses and the Appraisal theory both abroad and at home.Chapter Three introduces the theoretical background, including the concept of the Appraisal theoryand the subsystems within the framework of the Appraisal theory, which can provide theoreticalsupport for the evaluative analysis of interpersonal meaning in English motor vehicles advertisingdiscourses. Chapter Four states research objectives, methodology and data collection. Chapter Fivemakes an evaluative analysis and discussion of interpersonal meaning in English motor vehiclesadvertising discourses, and obtains the using regularity of evaluative language resources from theperspective of the Appraisal theory. Chapter Six is the conclusion on the major findings, limitationsof this study and proposes suggestions for future study.