The Emotional Appeal Of Magazine Advertising

In the rapid economic development in today’s society, people for the choice ofconsumer is no longer simple on-demand consumption, more attention to the taste ofadvertising. This means that the single traditional magazine advertising propaganda wayneeds to be updated, adapt to the new trends of the development trend of advertising,this topic root discussed ways to improve magazine ads, sentimental elements used inmagazine ads to increase the taste of the magazine ads and innovative ideas. Makeadvertising more close to the public, to win the public’s favorite, emotional appeal isbased on the connotation of humanization is close to the reader’s heart, abound theemotional appeal of appeal way, let them to participate in or in magazine ads of cheerfulspirit to enjoy, to inspire the reader a positive emotional experience, to make it andcreate an emotional connection between advertising, produces emotional preference toadvertising, resonate. Perceptual elements join made the magazine advertising has allureand appeal, the design requirements for the magazine advertising provides importantconditions, gradually become the mainstream of magazine advertising design trend.Magazine advertisements, the author of this paper through analyzing the sentimentalappeal, case analysis and theory is introduced to sum up, the sentimental appeal ofmagazine advertising design in-depth analysis, to analysis and prospect magazineadvertising sentimental development way. The current development status of magazineadvertisements do an inductive analysis of the advantages of magazine advertising itselfa summary and development way; Secondly, analyze the development of sentimentalway innovation function and use of magazine advertising, once again, research the someway to help us improve our magazine advertising creative ways, including splicingtechnique, magazine ads, dynamic performance and interactive form of expression.In-depth analysis of the perceptual expression methods and innovative ways, to thedevelopment of magazine advertising brings new change. With the development of thesociety, the idea of people also produces change, the perceptual element added to thedesign is the development of the magazine advertisements should have the attitude, toexpand the space of magazine advertising design the rich diversity of form is the newrequirement of magazine advertising development. Perceptual elements expressed inmagazine advertising design philosophy is: design should be people-oriented, magazineadvertising design should pay attention to the public more emotional and sentimentalexpression is a key factor for the future development of advertisement advertisingdesign. In this paper, the sentimental design and magazine ads, magazine ads, theinnovation way of combination, further expand the research, it is a new way ofmagazine advertising innovation.