Research On Emotional Factor In Graphics Originality

As the diverse "Reading graphics" era comes, the graphics full of emotion and feeling tone is more seductive and appealing, compared with the stereotype of the rational preaching, and becomes more and more popular. By the clear graphic language, natural flow of the graphics style, sincere emotional demand and transmission. They constantly hit people's feelings and cause people to approach it to make a good impression on it, then conquer you by emotion, finally achieve the purpose to disseminate the information.As the information explodes today, people are often exhausted with the excessive information. Outstanding creative graphics not only conveys information, but also embodies a deep-seated concern for the spiritual connotation and humanity.Against the background of the emphasis on the harmonious development of society, on the idea of people-oriented of design, creative graphics should concern about human emotional needs, strengthen the artistic appeal, concern about the truth, the good , and the beauty, and pay attention to social and cultural impact of graphics functions.The so-called "creative graphics" was raised in Europe in the 1920s, and the concept was formed in the 1960s' by the English word "Visual communication Design", so you can call it for the visual information design. "Graphics" can be cold or hot, when hot up, it can embody family relationship, nostalgia, and friendship. Affection can warm people's hearts. Creative graphics is the combination of "idea", "form", "emotion" and it can generate an integrative image to convey visual information. The graphic design full of emotion often impacts on people's emotion, when the potential power of the visual media is explored by the designer, and it becomes a unique design language.The "emotion" mentioned here refers to people's happiness, anger, sadness joy and such a state of mind, which is a special reflection of the objective reality and plays an important part in aesthetics and art psychology, leads a role in the mutual influence and infiltration with other psychological factors. This paper makes use of the inductive and analytical method to make study of emotional factors in graphics originality. It makes an in-depth research of the graphics originality from the historical, national, psychological point of view.It is necessary to do a good job in theoretical preparation before the study in graphics originality, and make a good understanding of the related concepts and theory. This paper first introduces the graphics originality and the related theory and application of the emotional factors, and then states that the emotion is the essence of the art. Next it makes a study on Gestalt psychology. By the theory of the graphics background differentiation, similarity,proximity,sequence, and integrity and closure tend, it mask an analysis of the application of Gestalt psychology in graphic originality and get the feelings and emotional factor when public reading the graphics.. And then it makes a study of the design in different regions and different times, including internationalism graphic design style, organic modernism and post-modernist style, and mainly studies the graphic design in Japan and from it, the growing concern of the emotional factors in modern design is the trend and direction.Finally, based on the study above, it gives out some points on the graphics originality: First, traditional culture is embodied in the design; Second, it is the exploration of graphics of individualist, including the humorous graphics, the performance of the pure visual language and the bizarre graphics; then, graphics design is to find the balance between emotion and ration; Finally, the purpose of graphics originality is to achieve the emotional resonance. I hope that through the research on the emotional factors in graphics originality, some contribution can be made to enrich the modern graphics originality theory and expand the thought of innovation of graphics originality.