Criticizing Marcus’s Alienation Con Sumption Theory And The Contemp Orary Thinking

Marcuse as one of the representatives of Western Marxist, Frankfurt School, he paid close attention to the status quo of the capitalist system, Human and Social Development, and his classic "One Dimensional Man" as a starting point, from a new perspective, to explain to us the theory of alienation consumer. In his view, the contemporary capitalist society is a new totalitarian society, in this society, Capitalism alienation consumption through advances in technology to become the new situation of the ruling bourgeoisie, for people to create "false needs", make people bored immersed in the abundance of the material world. People have lost their critical consciousness and negation of consciousness, the opposition and the opposition of consciousness in society has also been successfully suppressed, Under the capitalist system, people became unidirectional social, society became unidirectional. Marcuse source of alienation consumption attributed to the progress of science and technology, his critique of instrumental rationality has become a political tool for the maintenance of the rule of the bourgeoisie instead of technological rationality. Marcuse profound criticism of the theory of alienation consumption as well as the root cause of the height of the philosophy, he adhere to the strong appeal of the Return of Human Nature eliminate alienation consumer。And he also strongly to explain to the people the meaning and value of life, reflects the people-oriented ideological foothold.In this paper, from the perspective of Marx’s Theory, On the consumption alienation theory of Marcuse, to provide a new perspective on capitalism alienation phenomenon for us, and the Marcuse alienation consumption theory in Western developed countries, the modernization of the background, so the construction of socialist modernization in China has a positive significance. But Marcuse’s alienation theory of consumption did not dig the root, the real essence without touching the cause of alienation, In the real subject and the liberation of the revolution on the way out into the Utopia. When it is stick to basic standpoint of the Marxism, this article aims to Human Nature, and restore a sense of criticism and negation of consciousness in the human mind. The promotion of rapid economic development, he criticized the theory of alienation consumption in the society, thereby actively promote people to draw a lesson to build the correct values and health concept of happiness, and establish the concept of consumption of man and nature harmonious development, and ultimately promote comprehensive and sustainable development of the society and the people.