Driving We Media

For a long time, the circulation of artworks has taken the form of and has beenfounded upon tangible commercial art products as objects. In the contemporarycontext, the commodification of a tangible, physical aspect of art will remain anecessary process of their circulation. With the advance of science andtechnology-and in particular the development of the internet-humankind has entered anew period created by contemporary media: the age of “we media.” The arrival of thisera has rendered the qualities “visible and tangible” no longer inseparablecharacteristics of a given artwork.Immateriality has progressively become a trend in the development of manyemerging forms of art. Artworks that are not easily commodified will still havedifficulty entering the market and achieving circulation. For this reason, more andmore artworks will face significant difficulties and unprecedented technical barriers inthe process of circulation, and the distance between many works of art and artconsumption will grow wider and wider. In response to these issues, this paper seeksto turns it eyes towards forms of immaterial circulation and raise an hypothesis basedon a mode of art consumption formed through micro-experience and sub-collection inthe hope of re-linking contemporary art production and art consumption, and finallydriving a mode of artwork circulation based on we media.