The Research Of "Counterculture" Phenomena And The Mechanisms Of Balance In China’s Culture Industry

The culture industry is considered to be the "Sunrise industry" and the "Golden industry" in the twenty-first century. But as a kind of culture, the core content of the industry, the development process of the culture industry has been alienated the culture origin and even draw further apart of the culture, we call it "counterculture" phenomenon. The previous studies on "counterculture" generally confined to the history, sociology or to the "counterculture" to define the concept of the culture industry in the perspective of philosophy, the "counterculture" research always focused on a specific industry, or some specific performance. Context the "counterculture" culture industry in our country, using the Frankfurt school "Culture Industry Theory", from the macroscopic angle to our country’s culture industry "counterculture" of the main types and the concrete manifestations, harmfulnesses and causes were concluded and summarized, and put forward corresponding countermeasures against culture "checks and balances". Under the context of China’s cultural industry, the "counterculture" can be divided into interest drive, to rebel against society and entertainment to death three types, in the cultural industry specific performance of cultural dissemination of the contents of the "Three Customs", cultural resource use benefit only as well as the fundamental values of the Vulgarization of culture industry;"counterculture" phenomenon will not only give the culture and cultural industry development itself harm, will endanger our values construction, bring instability to the society. The reason is of course with the cultural capital of the profit-driven nature inseparable, but more important is due to some cultural enterprises, the market for cultural entertainment and government regulation loss caused by collusion; recognize the point, how to balance the "counterculture", eliminate negative influence on "counterculture" to the society bring, become our urgent need to solve the problem, this is a complicated system engineering, government, legal, cultural enterprises and public education plays a very important role in the. The author hopes that through these four aspects of mechanisms of continuous improvement and complement each other, we can solve the "counterculture" problem, realize the goal of China’s culture industry healthy and sustainable development.