The Research On Diversified Aesthetic Consciousness Phenomenon Of Male Image Of Contemporary China

Nowadays，various of male image appear widely in social life，at thesame time people show diversified aesthetic consciousness. According tovarious of male roles in contemporary film and TV，this thesis combinethe social construction of gender theory and the theory of popular cultureto explore the causes，essence．The last sixtyth or seventyth century，feminists proposed the conceptof gender，the social and cultural constructed the sex．The aestheticcharacteristics of male gender were also constructed by social cultureenvironment．In twentieth Century China late80’s early90’s， the theoryof mass culture participated in the process of the male image constructionof aesthetic and played a major role．To analysis the development of socialculture essence of the times through the male image media showed shouldbe an effective perspective．This thesis is divided into four parts except the preface and theepilogue．The introduction part summaries the scope of this article andresearch present situation as well as the theoretical background．The first part show the male image diversification phenomenon by describing various of male image aesthetic consciousness．The traditionalmacho image， figure beauty， super gentleman， charm and ugly image isthe breakthrough point．The public not only enjoy a strong body andmasculine temperament of the traditional macho image，exquisite beautyand neutral beauty of Metrosexual, rigid and storage of image and haveboth ability and political integrity of literacy of Ubersexual, but alsoenjoy the ugly and strong personality charm. Combined with the malecharacters in film and television media，this thesis explore the public aesthetic consciousness by analyzing different aesthetic characteristicsof the male images in appearance， temperament，habits，life philosophyand aesthetic features．The second part Interpret the causes of the aesthetic consciousnessof the male image diversification. The social cultural construct thediversification of male image aesthetic consciousness. In the aestheticactivity， both the social reasons of reform and opening up， socialprogress，the ideological liberation and the reform of the culturalreasons play an important role． At the same time， the influence oftraditional patriarchy culture，foreign culture，mass media and a new eraof value ugly have effect on the construction of aesthetic consciousness，and further accelerate the mass imitation of the diversification of maleimage. Finally， all of these form this aesthetic phenomenon．The third part explain the essence of this aesthetic phenomenon．Massculture is a kind of passive and active collusion culture. As the invisibleway to the stable political power and a passive acceptance of the nationalleading cultural leadership, mass culture has inherited the traditionalaesthetic culture of male image. At the same time，mass culture alsocontains public diversified aesthetic needs and the male deconstructionof traditional internal demand． Male recognize diverse life valueconsciously, they show more aesthetic images. The contemporary massculture is influenced by consumer culture, the male images in contemporarysociety has become the aesthetic symbols, it hidden life value andcultural significance of the male image, the public pay more attentionto symbolic aesthetics, they through imitation and show the differentaesthetic images to highlight the personality, to distinguish between theothers.The fourth part review this aesthetic phenomenon as a whole. Firstly,this phenomenon is a progressive development of process between continuous construction and deconstruction. The constructed male imagepromote the diversification of aesthetic consciousness of mass male image.And the men of diverse aesthetic of male image imitation, to furtherpromote the diversification of the male image. It break the shackles oftraditional culture of male behavior， promoted the male express theirown personality， but also make the male trap in their own positioningdilemma. Whether from individuals or society， diversification of maleimage should be respected and tolerant， the degree of beauty is alsoessential． Secondly, the process has turns. Male in trouble of multipleaesthetic standards, this difficulty is temporary and can be overcomed, it needs the joint efforts of itself and the mass of men. They should beadhere to the standard of the traditional macho image.The conclusion part is a brief summary of this thesis， the authorputs forward that in order to achieve the purpose of play a positive rolein the construction of mass culture aesthetic consciousness， the popularculture should properly guide．...