Packaging Design Of XiangTan Red Tourism Souvenirs Brand

Since the reform and opening, with the increasingly development of society, people’s material life has been greatly improved, and in abundance of material at the same time, people heart appeared "desert"."Red culture" as an important part of advanced socialist culture and form of expression, more and more get of people advocate. Red tourism has become a indispensable part of the people working in the leisure. Through the red tourism, people in revolutionary martyrs, understand the revolutionary history, learning revolutionary spirit and connotation of the revolution. Red tourism souvenirs, as an important part of red tourism is a kind of sustenance, people appreciate the spirit of red meet people’s spiritual needs and emotional, spiritual satisfaction and beyond. Xiangtan red tourism souvenirs packaging designed to actively promote the red tourism souvenirs, red culture, through the technique of expression, increase the visual aesthetic feeling, to shape the visual image, breaking the rigid, single souvenir present situation on the market, build brand effect of the tourist souvenirs.