| Tourist souvenirs business card image by people called tourist destination, is ahistorical background, cultural background to understand tourists of importanttransmission medium; Tourism souvenirs are an important part of tourist shopping,there are other goods in the process of tourism irreplaceable role, set practical,decorative, memorial, convenience and affective at an organic whole, is the bestcarrier of local culture inheritance, and symbolizes the regional characteristics,cultural connotation of tourism destination and fashion taste. Tourists in the toy, thecollection, use, or gifts souvenirs at the same time, also can satisfy the spiritualneeds. Tourism industry with the development of exhibition economy is the pursuitof human spiritual life in the new century, has become a new way of economicgrowth.Beijing is not only the capital of China, but also is China’s one of the oldestcultural connotation of the city, and known all over the world. It mixed a lot ofelements including the culture of palace, religious, folk, particularly it also gatherednumerous human landscape, scenic spots and historical sites. Because of theabundant tourism resources, Beijing has been one of the most popular tourism cityin China, also promoted the tourist souvenirs related industry developmentbecoming very prosperous.However, a lot of tourist souvenirs packaging is not very desirable, there are stillmany problems now. The application of Beijing traditional elements in the packagedesign were inaccurate, lacked brand image with Beijing regional culture andtraditional arts, and the concept of design thinking is relatively old, which led to theBeijing tourist souvenir packaging design without a clear positioning, and souvenirpackaging design had a long distance with other countries, which well-developed inthis area. This article aim to analysis the perspective of regional culture and touristsouvenir packaging design present situation and position both in our country andwell-known tourist city abroad. Concluding and extracting important influence and value that Beijing regional culture resources of tourist souvenir packaging designplayed, probing the design thoughts and generation of tourist souvenir packaging,and finally analyze its characteristics and embodied meaning.Meanwhile, through classifying the existing Beijing tourist souvenir packagingdesign, and analysis the advantages and disadvantages of it through differentperspective. The characteristics of regional culture that have already summed upcould help designer to extract the characteristic element and research methods toprovide new ideas and methods for Beijing tourist souvenir packaging design, Whichmainly including the regional elements in tourist souvenir packaging design.Moreover, it combined both traditional culture elements and modern innovativedesign. It also should set up good and clear brand position of the tourist souvenirs inBeijing and to achieve the perfect fit of souvenir packaging and local cultureeventually through provide Beijing tourist souvenir packaging design a clear andcomplete design position. |
