Study On Personal Color Identity System

Human, the major carrier of life, work and communication, is the product of society withcontinuous evolution and development, and society remains forward due to the existence ofhuman being. With the progress of age, especially the coming of information age and theimpacting of internationalization after attending WTO for China, the international life style ismore popular for the new age people. The seeking for beauty is not only for love, but also forpracticality. Therefore, personal identify system becomes the new hot issue in modern society.To show oneself and build up personal features, the personal identify system (PIS) is a newanswer. However, personal color is the key point in the PI system.In this dissertation, personal color has been studied through as a major issue to confirmthe component of personal identifies system, and how to operate the system effectively. Andalso, the meanings for personal identify and the relationship between CI system and personallife are exhibited.There are five parts in this dissertation.Part1, the origin of personal identify system is presented. The background and thepurpose for personal color study are introduced, which is followed by introduction of thebasic theory for personal color identify.Part2, the character of symbol for color is showed through listing samples of corporateidentifies system, product identify system, city identify system and other identify systems.Part3, the effect of color on corporate identify system and personal identify system isdiscussed, respectively. The similarities and differences between vision identify and coloridentify in the two systems mentioned above are presented.Part4, details the composition of personal color identification system: Best Color andHypo-fine Color, together with respective description of each part’s traits and distinguishablemethod.Part5, four cases about personal color program are analyzed to exhibit the actualoperation of personal identify system.