The Research Of Color Identity In Branding

Accompany with the increasing fierce international competition, brand development has reaching into the so-called homogeneity period. In such a competitive environment, in order to maintain their own survival and solidify the original market, corporations must selecting own distinctly brands to impressed and identified their targetable consumers.Color design attached to brand image. In the process of brand recongnition, color plays an important role with its unique emotional representation and cultural semantic symbol. The effective use of color which is a powerful tool allows the formation of corporate brand diversity in a short time.Color design must meet two demands to make powerful effect. Firstly, its visual effects adapt to consumer demand for the brand image of the psychological; secondly, its visual effects must conforms to the social trends, can, play a role. So how to reasonable use of color to effectively identify and brand image is the key content of this article。The core of the Brand recognition strategy is the concept of recognition system. On the other hand, the color symbols have the characteristics of convey cultural ideas. So in certain degree, the brand image identification is realized by color identification. the competition of goods can be summarized as the competition of brand culture. Therefore, the core of brand recognition is the identification of cultural image.In this thesis, based on color theory and semiotic theory, it analyze the identification role color symbol plays in the convey of branding culture values in detail, and presents the its relation between the culture values and color semantic, Ultimately, this theis summarized color range corresponding to the brand industry. The method is helpful to the practice of brand and color design.