Emotional Expression And Interaction Studies Of Micro-film

Stepping into the era of digital media, communication technology and the means of makinginnovations brought overall changes to the fields of the film and television art. The film a newforce, micro film suddenly rises, with its shortened production cycle, high public participation,wide spread, enormous commercial value and other advantages. It not only meets people’sincreasing demands for view, but also makes it come true that everybody can participate in filmsand television production of vision. With the simplification of devices and popularization oftechnology, it makes it possible that more lovers can take photos, upload and share micro films.Meanwhile, optimization of network, mobile phone and other new media platforms also providesa broader developing space for the propagation and interaction of micro films. Effects of microfilm development on people lives are far more above the technology itself. The image is nolonger just to amuse people, but to become a necessary mode for people’s interaction andemotional expressions. In the productive and disseminative process, people have theirindependent rights to speak. Everyone acts as one of the influence factors in socially publicpotential. In the relatively free media market, in-depth study in the emotional significance ofmicro films to make it a positive and healthy direction is greatly needed.At background of full integration between the micro films and multimedia, the composersexpress and pass on their emotions through the images. At the same time, audience can alsoserve as emotionally receptive feedback subjects to do their emotional interaction. People’sdeveloping appreciation enhances the overall levels of art. Therefore, micro films are in greatneed to deeply dig its emotional meaning, give full play to its role of sentimental value so as tomake excellent works emerge and maintain its long-term vitality.Based on the current situation in the development of micro films and combined withrepresentative works as case analysis to lay an emphasis on emotions’ role in micro films. Itconsists of three parts:The first part, from the perspective of the emotional elements in micro films and people’semotional appeals, aims to expound the important role of affection in the micro films. Emotionshave a variety of forms and characteristics in the micro films, connotation can be fully rich microfilm works. At the same time, in the development of micro films has emotional value imbalance. The second part mainly looked into the characteristics, specific strategies, expressioninnovations in affection expression of micro films as well as influences of its communicativeprocess on affection. From various aspects of micro films, we mean to facilitate better in design,production and packaging of the composers. Throughout the productive and disseminativeprocess, the emotional clue is an important basis and the soul of micro film contents.The third part is on exploration and analyses in the interactive situations and itsdevelopment of micro films. In the process of interaction, audience not only receives the videoand audio information and visual information upgrades from one-way communication graduallyto the two-way interaction. Through the analysis of characteristics in the interaction of emotion,people make the specific strategies of pre-viewing, viewing and post-viewing, conduct analysisof interactive marketing, interactive effects in films.This essay, with the application of Film Menology in the core values to micro film isintended to explore the artistic value hiding behind the commercial value of the micro films andto correct the artistic value orientation in two important aspects of the micro films, namelyemotional expressions and interactions, so as to let micro film, this new art form, keep its uniqueartistic appealing and to have impacts on creation, propagation and interaction of micro films.