A Study On The Competitiveness Of Tianjin’s Animation Industry Based On The C-GEM Model

Government and scholars pay attention to animation industry which is an important part of the culture industry. Our country formulated the related macroeconomic regulation and control policy and economic preferential policies to promote the development of animation industry which has maked gratifying achievements.The whole animation industry has rapid development. At present the national animation industry has formed the Beijing-Tianjin wing areas, Yangtze river delta and pearl river delta areas in central areas, northeast areas, southwest regional areas for the six leading industry pattern. Tianjin with its geographical advantages, cultural advantages and good policy environment, the animation industry won the rapid development and has built up Tianjin national anime industrial park, Tianjin HuaYuan software park, Tianjin bullying Creative industry park and other industry cluster. At present, the domestic scholars are lack of studying animation industry competitiveness and animation industry competitiveness effect factors of the system analysis. So the animation industry competitiveness evaluation index system is a kind of theoretical significance and practical significance of the research work.This paper gives a systematic carding the competitiveness of the industry about the basic theory at home and abroad, this paper summarizes the animation industry related research results, with animation industry characteristics and Tianjin animation industry development present situation, to GEM model theory as a foundation, constructing C-GEM model. The index system in the GEM model "Groundings","Enterprises","Markets" three factors on the basis of join the "Chains" factors on, formed four factors on32effect factors of the evaluation index system.Areas of the competitiveness of the industry of the animation is mainly through the regional industry cluster of animation reflects, so this paper to Tianjin animation industry cluster competitiveness representative Tianjin anime industry overall competitiveness. This paper analysis of data to the animation base by government officials, entrepreneurs, animation researchers and animation industry practitioners issue questionnaire obtain. In the process of analysis of analytical hierarchy process is the processing of data, and then use C-GEM quantitative calculation model of the animation industry competitiveness, the animation industry of Tianjin is a an objective evaluation, find out the Tianjin in animation industry development in the process of short board link, gives the countermeasures of elevate Tianjin animation industry, and promote Tianjin animation industry to develop rapidly and soundly.