| Company press release is sent to news media, clients or posted on company’s officialwebsite for the purpose of announcing something newsworthy, like its new arrival,activities it holds or participates in, honors and crisis management. In doing this, thecompany aims to increase its popularity and improve company image, so it tends to usepositive words in writing the press release. Therefore, the translation of company pressrelease should first ensure the accuracy of information and then properly express ing theeffect. By analyzing some examples, the author has concluded four translation strategiesfor company press release: supplementing information; restructuring information;enhancing emphatic tone and expressing appropriately. |
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