Chifeng City Cultural Tourism Product Development Research

Culture is the soul of tourism, tourism is the carrier of culture. With the growing of modern tourism development of cultural tourism demand, cultural tourism products has gradually become the object of chasing the market. However, relies on the cultural connotation of cultural tourism products from its unique cultural resources. Chifeng city culture tourism resources rich variety, characteristic, how to cultural tourism resource advantage into cultural tourism products with local characteristics, is the key of chifeng city cultural tourism product development in the face. Chifeng city for many years, relying on the abundant cultural tourism resources, develop some special cultural tourism products, such as hongshan culture festival, ALuKeErQinQi Mongol khan katyn cultural tourism festival, prince mansion culture festival, etc., and the development and construction clicks ooze ZuoQi called temple palace, bahrain, liao attends Beijing museum tourism, etc. Overall, however, the current number of chifeng city cultural tourism products, structure, quality, etc and have cultural tourism resources are far from the cultural tourism demand and market potential. In this paper, guided by the related theory, on the basis of investigation of chifeng city cultural tourism demand, to conduct the thorough research to the chifeng city cultural tourism product development. The main chapters as follows:The first chapter, introduction Explains the meaning of topic selection and research at home and abroad mainly generalizes the research achievement of cultural tourism product development and evaluation. And is introduced in this paper the research method and train of thought.The second chapter, the relevant concepts and theories of cultural tourism product development. Combined with the concept of cultural tourism resources, on the meaning and characteristics of cultural tourism products and product development theory is discussed.The third chapter, chifeng city culture resources in tourism product development and market analysis. Based on the analysis of chifeng city types and characteristics of cultural tourism resources, on the basis of combination of chifeng city cultural tourism market demand and development trend of development on the basis of analysis of chifeng city cultural tourism products.The fourth chapter, chifeng city tourism product development present situation and existing problems. On the one hand, the paper analyzes the current situation of chifeng city cultural tourism product development; On the other hand points out that the main problems of chifeng city cultural tourism product development, and emphatically describes the present situation.The fifth chapter, chifeng city cultural tourism product development thinking. In the resource and market, the present situation and problems on the basis of comprehensive analysis, aiming at the problems in chifeng city cultural tourism product development, guided by the related theory, a series of thinking for the development of chifeng cultural tourism products.