A Study Of Intangible Cultural Heritage Tourism Products In Nanning City Based On RMP Analysis

Under the current upsurge of research on the living State Protection of Intangible cultural Heritage,the “Intangible cultural Heritage + tourism",which the mode of promotes the Intangible cultural heritage protection by tourism and promote tourism development by Intangible cultural heritage,is widely accepted by experts from all walks of life.All over the country has set off the intangible Cultural heritage tourism development boom,the intangible Cultural heritage tourism products varied and colorful.In this upsurge,in order to achieve a win-win situation of maintaining the authenticity of the intangible Cultural heritage and the development of tourism,we should keep rational thinking,based on the different regional culture to adopt appropriate means of tourism development,to develop suitable of heritage tourism products,avoid the protection and development have lost one or both of the consequences.Therefore,it is of great research value and practical significance to explore the mode of "intangible cultural heritage + tourism" and study the development idea and system of intangible tourism products.This paper chooses Nanning intangible cultural heritage as the research object,using RMP analysis method and questionnaire survey to analyze the development of Nanning Intangible Cultural heritage tourism products from three aspects of resources,market and products,Combined with the theory of tourism product life cycle and the theory of tourism sustainable development,on the basis of the characteristics of Nanning tourism resources and tourist market,puts forward the Nanning intangible cultural heritage tourism product development ideas and development system,and further puts forward the Nanning intangible cultural heritage tourism product development countermeasure and the suggestion.And put forward the government policy support and promote the regional joint development countermeasures;To increase the introduction and training of the intangible cultural heritage professionals,strictly regulate and standardize the market of intangible tourism commodities,establish the brand awareness of intangible tourism products,and carry out targeted marketing,Deep excavation of cultural connotation,and high-quality development of intangible tourism products and the multi-industry integration development,Innovation and development of intangible tourism products and other countermeasures.The research shows that:the intangible heritage tourism resources are mainly folk-derived and traditional craftsmanship,entertaining and experiencing stronger;and the tourist market in Nanning is dominated by the tourist market in the region,the radiation of heritage tourism to outside market is limited,relative to the static display of heritage tourism products,tourist preference for dynamic experience respectively of heritage tourism products;Deeply excavate the connotation of intangible tourism products and improve the quality of tourism products.Under the trend of the rapid development of intangible Cultural heritage Tourism,it is hoped that this article research results will take care of the Nanning intangible cultural heritage tourism products development and pray for the development of a certain reference and reference...