The Studies Of Chinese Movie Derivatives Since The New Century

The development of movie derivatives is the film industry chain is able to pull some important link of the whole industry, for China film industry is a new growth point of interest. Since the beginning of the new century China film industry has been rapid development, ushered in the many new opportunities and challenges. At the same time, the Hollywood film industry in the whole system operation success in China get rich profit. This phenomenon is to develop China film industry has sounded the alarm, the development of China movie derivatives of urgent need not to be. This phenomenon is to develop China film industry has sounded the alarm, the development of China movie derivatives of urgent need not to be. At present China development on movie derivatives is still at the exploratory and experimental stage, has drawn more and more attention in the process, make it become the great potential in the future development of the film industry Chinese. Since the beginning of the new century, the development of China movie derivatives developed gradually, countless movies made many attempts in the business, including some successful cases and creative development to emerge. Is still in the initial stage of Chinese movie derivatives development road is tortuous, but it also will continue to move forward.In this thesis, the first chapter introduces the basic concepts of movie derivatives and realistic context China movie derivatives industry, focuses on new century China movie derivatives industry located big environment and. The Chinese film era, the Hollywood foreign invasion and pressure, mass consumption psychological needs, as well as other joint development of industry and film industry expectations, to the great influence on the movie derivatives industry. Classifying the second chapter of the new century China movie derivatives development, combined with the specific movie derivatives development case analysis. The third chapter will develop Chinese movie derivatives and Hollywood mature movie derivatives system were compared, launch the comprehensive analysis, prospect the Chinese movie derivatives are required to resolve obstacles and future development direction.