Research On The Display Design Method For Brand Stores Based On Consumer Demand

As the market competition environment of apparel store becomes increasinglyfierce, store display is attracting more attention from business management level. Agood store display can show the commodities customers want or need the first time,effectively promoting customers to implement the impulse purchase. In this situation,the store display management based on consumer sensitivity is concerned more andmore by foreign and domestic specialists and scholars in the sector. The store displaybased on the sales model of consumers’ shopping psychology has achieved goodmarketing effects and is expanding to various fields rapidly. The theory classifiescommodities effectively and links to brands themselves according to the sensitivityappeals of different types of consumers to attract consumers in the most precisemanner and try the best to show brand advantages, in order to realize the purpose offast display and associated sales of commodities. In the research background, thepaper analyzes clothing store display starting from consumers’ demands on clothing.With the research cases of young people especially90’S, the paper analyzes brandstore display requirements in details from the perspective of consumer sensitivity. Theanalysis in the paper shows that the display starting from consumer sensitivity can notonly achieve a better eye-catching result but also explain the idea of brand andfeatured categories fast in the most complete form, displaying the commoditiescustomers need most the first time. However, the display alone is not enough, it’snecessary to combine various marketing elements and commodities to improvecommodities’ appeal for customers and then form an apparel store display strategycombining various marketing strategies organically on the basis of consumers’experience sensitivity to the brand. The research in the paper analyzes the monotonyand deficiencies of apparel stores in commodity combination and display, andproposes the display design strategy which starts from consumers’ sensitivity forbrand, combines various marketing elements organically and optimizes brand clothingstores, which has reference values for the improvement of apparel sales performance.