The Combination Of Packaging And Personalized Jewelry Customization

Packaging is the product of human civilization, is the result of the continuousdevelopment of commodity economy, the connotation and function of packagingis also constantly enriched and developed. From the packing, it is not hard to seethe history of bearing is not only the product itself, but also a bridge betweenproducers and users, is the material form of the interpersonal relationship, alsopassed the emotional communication between producers and users. Packingshould be according to different products and industry model to carry on thedesign, can better play its proper role and function.The jewelry culture has a long history in China, the jewelry for ancientChinese people is a symbol of identity, status and wealth, is the ancient moralrealm. In ancient China jewelry packaging well embodies the value of jewelry,and have their own cultural values to a certain extent.Modern jewelry industry development in our country is behind many developedcountries, the domestic consumer interest in jewelry is higher and higher, butChina’s jewelry industry still faces many problems, weak of design, lack ofpersonalized, lack of emotional experience and so on. For most of the consumersin China, the emphasis on personalized jewelry custom is different from ordinarycommercial jewelry is preferable. Network in recent years the development ofdigital technology, but also for the operation mode of the jewelry customizationopens up a new direction.Jewelry packaging in our country started too late, now there are a lot ofproblems. Personalization trend of jewelry, more personalized requirements areput forward for packaging. Therefore, jewelry packaging specificity, sensibilityand contextualized is more important, the combination of digital and networkmarketing model has become a point of plastic. To fit the characteristics ofpersonalized custom jewelry and business model, need to break out of jewelrypackaging box thinking for a long time, with the new way of thinking to face thisproblem. In this paper, by analyzing the existing problems, for the forecast offuture trends, and other professional guide, efforts to explore and search for theperfect combination of packaging and jewelry.