Research On The Development Of Custom Jewelry Of China

"Private custom" in 2013 the movie hit, making the word "private custom" instantly become the annual hot words, From movies to TV programs, many commercial, industrial chain, have certain influence, including private custom jewelry industry is springing up and bloom in China, especially a second tier cities, in such a situation, my jewelry customization such new pattern produced strong interest, and also joined them, becoming a personalized jewelry custom designer.The United States predicted change in the future of the ten technology, the personality customization is ranked first, this judgment is derived from the changing market trends. Two factors lead to differences in consumer demand for products, one is consumer differentiation, two is the difference between the level of consumer income and value judgments. In order to cater to the consumer businesses are personalized to devote attention to meet the needs of consumers. In twenty-first Century, the rapid development of commodity economy, rich in material production, people’s life is rich, strong consumer performance. In particular, today’s consumers continue to mature, great changes in consumer psychology, for the custom industry provides a good opportunity, such as jewelry customization industry. Demand determines the market, in particular, the main consumer target is 80, 90, thinking ahead, personalized strong. To jewelry should have a certain personality, also want to have unique jewelry, but may be due to the high price of private custom jewelry makes these young people unable to bear, but for civilians jewelry customization regardless of from the price and design are in line with the appetite of the consumers, so the jewelry customization business model more of the broad masses of customers welcome, and China’s huge population base, especially the middle class of the broad masses of people. Therefore, the study of jewelry customization for the development of the jewelry industry in the future is of great significance.Service of technical requirements higher, of quality and design style of creative and unique requirements are also higher. The focus of this paper is how to carry out effective personalized service and around designer, clients, custom shop decoration, custom service these four aspects to discuss how to carry out effective personalized service, and combined with the current success of customization brand, such as Bloves. To explore customization mode, to explore a series of marketing, and summed up the meaningful references. Aswell as through the analysis, to find out the lack of jewelry customization, and to improve the way to suggest.For the jewelry market, the emergence of private custom jewelry marks the maturity of the market, but private custom jewelry belongs to a new marketing model, so there must have many shortcomings, needs to be improved, but the prospects are bright, very potential and future trend.