| Since the founding of the People’s Republic of China, the red film and television based on the revolutionary war has been active on the screen. The red film and television has always been praised by Chinese film and television industry. Alone with the red film and television been praised and the market economy been stimulated, Hunan Xiaoxiang film group, as one of the seven major film and television groups, gives full play to the regional cultural advantage, to create a large number of outstanding revolutionary theme film and television works, which makes Hunan Xiaoxiang film group get high honors in Chinese film and television industry. The red film and television also gradually becomes one of the key industry of Hunan Xiaoxiang film group. The red film and television also gradually becomes one of the key industries of Hunan Xiaoxiang film group.The introduction part summarizes the background of this topic, determines the connotation of the red film and television and its development history, and states the significance of topic selection and the research status of the red film and television.The first chapter is about the formation of the red film and television。From the perspective of the national policy, Hunan Xiaoxiang film group gradually growing process is closely related to national policy. Then, the first chapter contacts the characteristics of Hunan local culture, local human and revolutionary historical story, which provided favorable conditions to Hunan Xiaoxiang film group’s development. The first chapter also contacts the era environment in the development of Hunan Xiaoxiang film group, especially as the appearance of the "fifth generation" in the Chinese movie history, which takes important meaning for Hunan Xiaoxiang film group to break the traditional route in the red film and television making. Taking nearly30years red film and television making in Hunan Xiaoxiang film group for example, the first chapter explains the red film and television brand of Hunan Xiaoxiang film group is corresponds with the spirit of the time.The second chapter is about theme selection. Based on many red film and television of Hunan Xiaoxiang film group, the red film and television can be divided into about revolutionary movements of workers and peasants, life later liberation, leading people’s daily life such as the three major categories. Through a detailed analysis of relevant film content, the second chapter interprets the influence of regional culture in terms of material selection of Hunan Xiaoxiang film group,and most movies are based on local stories, which express Hunan people unique revolutionary spirit.The third chapter is about image making, which sticks to the "image" to study the characteristics of all kinds of characters in the image making. Combined with the Hunan pepper culture characteristics, the third chapter studies public and tenderness in women image. Combined with the spirit of the first in Hunan culture, the third chapter shows personality traits of the film revolutionary leaders. In a word, image making of Hunan Xiaoxiang film group highlights the spirit of Hunan people.The fourth chapter is about art style, presented by the two kinds of artistic style, romantic in the revolutionary war and the tragic heroic, Which demonstrates the brand meaning of the red film and television of Hunan Xiaoxiang film group.Epilogue part thinks brand study not only help Hunan Xiaoxiang group’s own development, clear the development direction of later, but also help Hanan culture go out of Hunan, to the country with the aid of red theme film and television. |
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