Training On Press Ethics Of Contemporary Chinese TV Media Workers

Under the impact of the market economy, the television industry has got rapiddevelopment, and the team of workers who are engaged in the television industry is becominglarger and larger. The television industry is one of the most important media which combinesculture, education, entertainment together and plays an important role in advocating thepolicy of the CPC and the government. Now the ethical issues often occur as a televisionpractitioner. The television media has been included into the wacky circle of the professionalethics landslide seriously which affect the Party’s “mouthpiece” of social credibility andinfluence. There are not only institutional reasons, but also television practitioners have theirown important reasons-----lack of professional conscience. In the case of continuous trend ofmarket, almost all of the industries are calling for integrity, professional ethics andconscience. Face of difficulties in the journalistic ethics, the television workers’comprehensive quality of training has become an important part in the television industryconstruction.This article regards “how to enhance the professional conscience of press workers” asthe major subject. Under the premise of analyzing the situation of the press ethics of the TVmedia workers nowadays, it discusses the necessity and the approaches of how to train theethics of TV media workers. It starts from the characteristics of the television industry, itexplores the necessity of studying the press ethics, not only theoretically but also combiningwith the lack of press ethics in reality.The first part carries on the research about the profession conscience of the TV mediaworkers from an ethical point of view. Firstly it illuminates the concept, the features,explanation of the literacy problems of television workers then, coming into the ethicsdiscussion. Analysis of the relationship among the ddefinition of conscience, the elementsconstituting the nature, the quality, function and morality should be one by one. And thentransferred to the conscience of professional conscience conceptual analysis, features andeffects. After the importance of conscience, conscience and professional analysis, and finally the need to explore further extended vocational training TV people of conscience. Theanalysis considers: TV professional conscience is the work of a professional career intelevision news media staff working for television news have the responsibility to cultivateprofessional conscience TV people who insist on professional ethics to make television, with"conscience" to work to ensure that the TV industry the healthy and rapid development.The second part of the first forms part of the TV carding professional consciencemissing people, mainly impulsive and inconsiderate, no sense of public service,manufacturing false news, paid news phenomenon as well as the proliferation of kitschprograms, photographed stealing records, willful neglect or weakening of Some major newscoverage and other issues. For the existing problems, we should from both objective andsubjective analysis of the current lack of professional conscience of television people reasons.There is lack of necessary reserves the news objectively ethical theory, the media’s one-sidedpursuit of economic interests, and use of the various interest groups control the mediadiscourse impulse, the lack of effective mechanisms for evaluation and discipline, politicaland ideological education and professional ethics education work neglect issues; subjectivelymajor part TV people lack political theory and professional training, lack of socialresponsibility, motivated by profit. TV personality who expounded the moral need to do toimprove and evolving needs and the development of television and television work,determines the necessity to strengthen the cultivation of professional conscience TV people.The last part, there is a detailed analysis of training pathways TV people’s conscience.From the TV people themselves, safeguards and oversight of the three aspects of the problemdiscussed ways to develop professional TV people of conscience. First, we must strengthenideological and political education to improve the inherent cultural awareness, strengthenself-awareness, raise moral consciousness; secondly, to establish a scientific industrystandards, the establishment of journalistic ethics evaluation system, establish and improvethe social credit system combined, create a personal profile of professional ethics, build-outmechanism, the establishment and implementation of journalistic ethics evaluation system ofrewards and penalties; Finally, to strengthen social supervision, the establishment of "rivalsupervision" system between the media and the establishment of specialized news media and the establishment of public oversight bodies critics system. From the perspective of acomprehensive multi-person professional conscience strengthen television culture.In this paper, in simple terms, both theoretical basis, but also rely on actual cases, theproblems start with analysis of TV people from the status quo of professional ethics ofjournalistic ethics, and from the point of view of the necessity of ethics training professionalconscience exposition TV people, and through performance analysis and television careerconscience missing person to determine the ways and measures to cultivate professional TVpeople of conscience.