The Effect Of A National Minority Program Host In National Culture Communication

Programs with hosts not only convey its content, but also communicate many ideas, thoughts and aesthetic opinions. They communicate culture. When the program hosts lead the programs, they function as the speakers of culture. The personal morality, professional skills and education level of the hosts bring inevitable impact on the programs as they lead. What impacts the national program hosts bring and how they bring them is the subject of this study. This article mainly adopted the combination of case study and questionnaire survey research methods, in the late Mongolian host Qingbaater in terms of national culture spread to the audience on the basis of case study, the effects of spread from a host in national minority culture play a role in the specific level, function to realize the influence factor and the host nation culture propagation force measuring factors discussed in this paper. Minority program hosts have the occupational characteristics of spreading the national culture. The excellence of their business ability, personal characters and the passion for national culture communication is the key to the effect and the result. And the effects and the results will promote the communication of national culture and its development, and moreover, it will be the bridge and the link to promote national unity.This research tries to provide important reference and guidance to a few number of news media practice. It will also supplement some deficiencies on the study of national language program hosting.