In Big Data Era Chinese Movie Marketing Problem And Countermeasure

"The first of Big data" is a general designation of a concept of the world’s media called the Internet domain in2013, it is because the film industry in2013used the "big data" concept of Internet domain in all aspects of the field. Especially in the United States’s video site Netflix fund the drama " house of cards " and used the " big data" into it,then it became one of the success cases in the market, the world’s film and television industry are beginning to produce big data and proceed with optimism for use of the data. In the big data wave, Chinese filmmakers also hold the positive attitude for big data and gradually applied to all aspects of analytics movies. With the big data era arrival, as well as to China’s film market development of Chinese film industry has brought tremendous development opportunities but also brought challenges. As the old-fashioned concept of Chinese filmmakers, lack of experience and other factors make China’s film market has been in a stagnant phase, should have failed to bring help to the development of Chinese cinema. This paper attempts to sort large data to the Chinese film market has brought great changes, through a series of analyzes of the movie" Tiny Times" as well as a large number of movie marketing examples to summarize the era of big data opportunities and challenges of China’s film marketing and exploratory questions the countermeasures, hoping to help the Chinese film market to establish its core competitiveness, scientific and healthy development.The paper is divided into four parts. First, the combination of big data used in the film, big data analysis to Chinese film marketing and even the Chinese film industry has brought change; secondly, combined with the development of China’s film marketing and causes the rise of movie entertainment marketing, analyzed as a consumer cultural commercial films to meet the needs of mass entertainment, resulting in a movie branded entertainment marketing. Third, to small and medium-budget films "Tiny Times" series as a case analysis movie marketing is how to use big data to make success, from market positioning, new media marketing, integrated marketing, and exclusive piece rate to summarize. Appearance and reality surrounding the Chinese film marketing, data analysis from a large audience segments, the emergence of integrated marketing and online community cultural circle three aspects of China’s film market opportunities and challenges in the era of big data; Finally, for big data of Chinese film on marketing issues, put forward the corresponding full of realistic measures to try to Chinese film market is facing big data wave brought the contradictions and confusion, to find constructive, practical ideas and solutions. And according to the Chinese film market development in recent years, made their thoughts and views, the development of China’s film industry helping hand, promote the development of Chinese cinema.