Research On Precision Marketing Of Domestic Films In The Era Of Big Data

With the development of big data,there have been great changes in our production mode,management mode,mode of transmission,big data applications in the commercial,financial and other industries has been paying off,the media industry also began to use big data to expand domestic film precision marketing,there are big data figure from the creation to the movies the marketing aspect,has made some achievements,there are also some problems.The industry and scholars began to pay attention to the application of big data in film marketing,in this context,this paper studies the accurate marketing of domestic films in the era of big data.Large data for the domestic film precision marketing provides data support,technical support,path support three aspects of the opportunity.Domestic film using large data precision marketing,with the accuracy of the target audience,marketing activities targeted,the marketing results of the measurable advantages,while a large data analysis needs,the audience involved in film production,promotional materials,accurate delivery,box office forecast Change the traditional sales channel four aspects of the characteristics.Combined with case analysis,large data era of domestic film precision marketing is mainly based on large data of new media marketing,020 marketing,implantable marketing.The use of large data for domestic film precision marketing has made certain achievements,the use of data for precision marketing awareness significantly enhanced audience positioning more accurate,more cost-effective marketing.But there are data analysis in the country is not yet mature,data analysis and audience positioning bias,over-reliance on data caused by the film homogenization of serious competition,comprehensive analysis is mainly due to the application of large data in the initial stage,the film industry's understanding of the data And lack of application,the authenticity of the data,credibility and openness is not enough.For the existence of the problem,you can establish information resources database,marketing companies accurate positioning of the audience,based on data feedback to develop adjustment strategies,so that large data in the domestic film precision marketing shine.