Study On The Folk Culture Protection And Exploitation Under The Background Of The Reconstruction In Zhouqu

Folk custom is life culture which created, enjoyed and heritage by the general public, as social power to protect the interests of groups, folk custom is a precious spiritual wealth for the development of human beings. Protection and exploitation of folk culture has become a trend in many places in China. Development of folk tourism can both develop the economy and display, carry forward the folk culture. So, Zhouqu chose the path of the development of folk tourism in the process of post-disaster reconstruction, pay attention to the protection and exploitation of folk culture, exploit folk tourism projects vigorously.This article summarize and research the status of the protection and exploitation of folk culture in zhouqu on the basis of field research, and put forward some views and opinions to the problem. Zhouqu promote the level of folk tourism overall with the aid of the timing of the post-disaster reconstruction, develop three folk cultural tourism projects on the basis of the former festival tourism project. The current folk tourism situation in zhouqu is faced with inadequate development, infrastructure is not perfect, brand publicity is not in place, it restricts the development of folk tourism. In addition to take some effective measures to deal with, this article emphasize that we must protect the folk culture in the process of development of folk tourism, exploit folk culture advisably, avoid folk culture a tendency to vulgarization and alienation and lead to the loss of their original. Furthermore, this article summarize the pattern of protect and exploit the folk culture in Zhouqu during its reconstruction, also discuss the cultural change in Zhouqu from the influence of natural environment mutation, exchanges between groups and tourism.This article consists of five chapters. The chapter one mainly is the introduction, introduces the background, Significance of Research, theoretical basis and literature review, etc. The chapter two mainly includes the basic situation of the zhouqu, disaster and post-disaster reconstruction. The chapter three mainly system combing the traditional folk culture of Tibetan and han in Zhouqu, introduce the protection status of folk culture. The chapter four mainly is the analysis and evaluation of folk tourism exploitation projects in Zhouqu. The chapter five mainly summarize the pattern of protect and exploit the folk culture during reconstruction, discuss the cultural change in Zhouqu.