Microblogging Marketing Analysis Of Domestic Love Movies

In2003,China officially as the movie industry to develop, Film market product attributes make the movie stand out. In a market economy, How to survive and profit under the impact of domestic and foreign film and television industry, Become the primary task of practitioners to consider. It also changed a lot of movie practitioners believe that the movie does not belong to commodity, Comes to stereotypes of the film market would scoff, have begun to study film marketing. So, how do the movie in an increasingly competitive market as a unique slice of the industry, which would need to be from the beginning filmmakers set of strict and scientific marketing programs. Microblogging is an effective platform for leveraging.Microblogging as one of the emerging social media, traditional media, it does not have the unique advantage of its convenient interaction, wide dissemination of results quickly spread, have brought new models and opportunities for film marketing. Through this social media microblogging users to analyze, study domestic box office movies found love, microblogging has a significant role in its marketing. Should further tap the commercial value of microblogging this medium, to find all types of movie audiences, for accurate positioning, truly understand their demands, mental, emotional, etc., use microblogging own advantages, the linkage on the microblogging opinion leaders, big V, etc., for emotional marketing, word of mouth marketing, interactive marketing, etc., so as to bring more movies at the box office.In this paper,text analysis, in-depth interviews and other research methods, combined with the marketing of the film theory studied in film marketing microblogging modes, features, and problems, but according to the status of domestic marketing microblogging love movies, targeted made some suggestions with a view to contribute to the long term development of the domestic film marketing.