Writing Of Automobile Enterprise Microblogs In Terms Of Marketing

Marketing via microblog is more and more popular among enterprises. Microblog writing has become an important factor affecting the enterprise microblog marketing success. Microblogs of automobile enterprises feature more subject, planning, and purposiveness. The writing receptor and intended audience are well matched. The contents of microblogs are closely related to non-Internet activities. The writing platform has obvious advantages, such as being easy to spread. Such advantages are widely applied. But it is difficult to position the microblog writing receptor and to grasp the inaccurate writing skills. The writing subject literacy limitation also becomes increasingly prominent and becomes a continuing obstacle to the marketing of automobile industry enterprise microblogging. This paper combines marketing and comprehensive writing study for the automotive industry, describes enterprise microblog marketing objectives, including determining the writing goals based on marketing planning, subdividing microblog audience to determine writing receptor, determining writing contents with marketing tools, flexibly selecting styles according to the content of the writing, determining the text style based on product positioning. On this basis, the automobile enterprise microblog writing should meet the content, language, culture, expression requirements to avoid writing risk and master the rules and layout, presentation, rhetorical writing skills in words and sentences. Whether the automible microblogs achieve the best marketing and dissemination results depends on the writing subject of literacy. The writing body must have a complete knowledge and good media literacy, a skilled language ability, keen and deep insight, as well as flexible capability in public relations.