A Study On Government Regulation Of The Ticket Price In Chinese Scenic Area

In recent years，the tourism market of China has become increasingly prosperous, thepeople’s demand for travel products grows gradually. But the high ticket price in scenic area hasbeen the sensitive factor of hindering the public’s tourism, Tourism scenic area as the coreelements of tourism industry is a kind of quasi-public goods. Meanwhile, it is natural or thefootprint of our ancestors, that is the common wealth of the whole society, everyone has theright to visit the appreciation. We should put the social and public welfare undertakings in thefirst place in the process of regulation,and give full play to the cultivate people’s sentimentimprove people’s quality level and rich people’s spiritual and cultural aspects of the role. Thisresearch bases on our country traveling scenic area ticket price of the government regulationproblem,the author try to fing the underlying reasons and further put forward the solutions tothese problems by reading and learning of scholars both at home and abroad, on the basis ofrelated literature with overseas travel scenic spot administrative management system ofcomparative analysis. so as to change the way of thinking and suggestion to our tourist scenicspot ticket prices rise too high too fast, to ensure that the purpose of tourism scenic spots of thepublic attribute and the vital interests of citizens is not compromised.This paper is divided into five chapters: the first chapter is the introduction, it introducesthe significance of the research topic,background,research methods,research ideas,andrelevant literature review and research. The second chapter is related theory carding, it mainlyintroduces the concept of tourism scenic spots and business model and the nature of the ticketsand function,.At the same time,it lalso defined the traveling scenic area. The third chapterpresents the overseas travel scenic spot of government regulation advanced experience,such asthe United States,Japan, France,Australia, UK and so on. The fourth chapter mainly analyzesthe problems of Chinese government regulation in the ticket price of scenic area based theabove,and from the point of view of government regulation analysis the cause of these problems.The fifth chapter is mainly for countermeasures part, it puts forward countermeasures and ideasof government regulation, and to realize the scientific and sustainable development of tourismindustry through the analysis of the above problems and reasons. Generally speaking,this research helps people to recognize the essence of tourism scenicspot ticket price increases, and provides ideas on government regulation of reference andinspiration in our tour scenic area ticket price.