Research On Strengthening The Guiding Status Of Marxism Ideology In The Network Field

The advent of the Internet era adumbrate to us that:“network technology has formeda new ideological and cultural position and political position”. Network ideological fieldhas become a new field of ideological contending. In the network environment, variousideologies agitate on the internet, such as: the new liberalism, conservatism, cyberterrorism,and so on. The pseudo-Marxist, the non-Marxist and anti-Marx and varioussocial ideological trend on the internet. Individualism, utilitarianism, pragmatism, andother bad thought spread on the internet, competing for the right to speak and the status ofthe mainstream ideology of Marxism. Network characteristics of its openness,freedom,virtual, pluralism, equality, etc., make the public expression of opinion in thenetwork society more liberalization, emotional and aggregation. This diverse and confusedpeople’s choice and value orientation, and the advantage of our right to speak in thetraditional media have been weakened a lot, leading people’s ideology diversification, theformation of a non-ideological deviation thinking, and even counter-productivemainstream erroneous ideas of ideology. On the other hand, through the network,Westerncapitalist countries implemented the more subtle "Westernization" and "differentiation"plot. All these greatly weakened the integration of Marxism in the ideological field ofnetwork thinking force, and the impact of China’s mainstream ideology guiding force andcontrol, threatening the guiding status of Marxism in the network in the ideological field.How to maintain the dominance of Marxism in the network environment, this discoursegeneralization and guiding force, appealing, convincing, the backbone of the force, control,unprecedented become a reality challenging topics.This paper is divided into five sections, drill-down. Papers clarify the nature ofnetwork ideological characteristics, law and development trends based on analysis of theopportunities and challenges faced by the network of ideological work, and thuspreliminary combing practices and achievements of the network ideological work inrecent years, and currently the main problem, and finally proposed to strengthen Marxismin the ideological field dominance, improved network ideology suggestions.The innovation of this paper is that: Firstly, the Marxist theory of self-constructionand the innovation work of network ideology have been built a unified dialectical thinking.Strengthen the dominant position of Marxism in the ideological field, you first need toactively promote Marxism in China, the era, the process of popularization, and constantly open up a new realm of the theoretical system of socialism with Chinese characteristics, toeffectively guide public opinion to form a positive and healthy thoughts atmosphere ofpublic opinion, which is the focus of the current theoretical construction fruitful; while thecurrent building is the weakness on the network ideological propaganda work. This articlefocuses on how to adhere to the orientation of advanced socialist culture, vigorouslydevelop the Chinese characteristics and network culture, build network propaganda systemwith Chinese characteristics, scientific thinking and advanced cultural occupation onlineideological and cultural fronts. Secondly, in comparative perspective traditional ideology,combined with the technical characteristics of the network of ideological work, thinking tograsp the of network ideological work running the internal law, the main function of thenetwork ideological work and institutional mechanisms.