The Research About The Defining Of Market’s Dominant Position In Internet Industry

with the rapid development of China’s Internet, the number of enterprises in the field of Chinese Internet has been dominant. Pressure applied to a number of small and medium entrepreneurs in the development of leading enterprises. No doubt about the monopoly in the Internet field. For emerging industries, which determine the intricacies of unfair competition and monopoly. Unlike previous industry factors, such as product compatibility, network effects, intellectual property rights, the user is locked, technical standards, affect the formation of a dominant market position in the Internet industry, and maintenance. Not only that, for the determination of a dominant market position in the field of Internet, there are many obstacles:First, in the Internet field, with the market share monopoly power is getting smaller and smaller, then its value function and technical methods to evaluate and adjust; identified the relevant geographical market in the Internet industry is becoming more and more complex, when the "hypothetical monopolist test" is also being questioned; third, because the barriers to market entry stage, and improve their ability to resist the effects of monopoly power in the Internet industry, and the old barriers weakened, new barriers in strengthening. At this time need to do is to distinguish the hybrid market and a simple network market; trying to profit model test method, way of selling the test method, product performance test method; focusing on intellectual property rights by the network effect and its effect user lockout, technical standards and other factors have contributed to new market entry barriers, thus providing new ideas to deal with these new problems with the construction of nature.