| What is the root of an enterprise live with, the quality of products had been one of the answers ever, after being tested in the market economy for many years. But along with mass production development, the quality in high-tech oriented company became the basis and well-handled in the quality point of view. For these enterprise, what is the root for them in the future, is what this paper is going to be discussed.The legendary development of the Apple Inc.fixed people’s eyes when the founder and the CEO of the Apple Inc. Steve Jobs passed away in Oct.2011.Before this, Apple announced revolutionary products each year after Steve Jobs came back and rejoined the Apple since2007. These products overwhelmed people’s image for those similar product should have been. And these products include delicate iPod, colorful Mac, simple but easily used iPad, iPhone, as well as the good performed system combined with these products iTunes and i OS, are all saying the concept of Apple is Creation is the basic principle and the simple but warm-hearted design is the key for Apple to win in the business world. The products which was announced by Apple is also saying that the concept of by creating something new never ever been there, leads people to taste it with curiosity but not just cook what they like to eat is conceived by Apple.The Apple inc. runs fast and smooth in a short span of5years, and take in the leading position in the field of designing, manufacturing, marketing, and retailing.This paper will look into the material of Apple’s ways of creation, analyze the products of the Apple’s design, compare the competitors’policy in the same production line and analyze the root cause of the competitors’failure. Then sum-up the winning points why the design makes Apple today, which will helps current entrepreneurs to think more about the importance which the design plays in. And point out the design and creativeness is the root of a Enterprise can be success in current world. |
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