Dissemination Of The Hit Television Show Family Interpretation Of The New Century

After the new century, China’s accession to the WTO, into the world economy globalization. In the rapid economic development of our country at the same time, the television industry have improved significantly. Which drama development is swift and violent, show quantity sharp growth, TV type development are diverse and sensational works are created. In this paper, we study the family drama in the background also gained rapid development. Whether quality or quantity have change progresses by leaps and bounds."Entrance","big dyehouse","jstars courtyard","orange red","brave the journey to northeast","color in xiangxi","dragon", and "jinfenshijia will","purple jade gold sand","dust settled","die","Beijing smoke" and "Fan Fu compound","may flos sophorae shannon" and other well-known works is a typical representative of the new century family drama.This kind of TV shows to attract audiences, created the TV consumption of high ground. And get high ratings at the same time, in the industry also aroused waves, often for the industry and to bridge the communication between audience, triggered heated discussion. And after joining the WTO, due to the influence of economic globalization and the globalization of mass communication, the Chinese people’s life is getting more and more show the characteristics of consumer society, the emergence of family drama, can provide the audience with spirit and support of the have a rest. And to carry forward the national traditional culture, correct the lofty spirit and social values, to help the audience from the current chaotic messy life played a significant role in pulling away.Supported by the theoretical perspective of communication studies, this paper use the logic and systematicness of TV communication itself to more selective, the purpose of the analysis family drama. Based on the platform of TV communication theory, from the communication context, encoding, decoding ways, communication effect analyse hit family drama in the new period, and summarized the repertoire of coding techniques and interpretation model, analyze the audience and the impact of social reality, and focused on the aspects of value anomie rectifying measures are put forward.The article is divided into five parts. The first chapter, origin and development of family drama stage to do more detailed carding system. Combing through comparison, selected the "new century family drama" as the research object of this paper, and the paper of this type of TV drama made more clearly defined, namely family drama refers to the end of the Qing Dynasty to the early years of the Republic of China as the narrative time, with a or more large family destiny as the narrative subject, the conflict between the character’s destiny, family members or family and family of the broad social background, has the national temperament and epic color TV to reflect the social and historical development.The second chapter comprehensively analyzes the family drama communication context. Media ecology theory, media system is a subsystem of the social system, is closely connected with social environment. Any dissemination activities, media events are not independent, purely, but exists in certain social environment. Thus, the social environment is the foundation of communication activities and conditions. Put text in a specific context of the spread of, pay attention to the context to explore relevant proposition, rather than the pursuit of eternal, universal significance of the academic framework that can fully interprets the meaning behind it. So, in the communication of family drama study, should also analyze the context of the communication. Context not only provides the background and reference for the analysis phenomenon, also make the research more clearly. In this chapter, from the perspective of the macro, meso, and tries to analysis the family drama in the new century of communication context, family drama for later analysis in the context of the spread is how to lay the foundation of the code.Third chapter embarks from the dissemination angle, back to the code and content source, through the analysis of a representative of the significance of the TV code, summed up three kinds of coding techniques that create real communicators--Realistic coding method, to seek a balance--double narrative discourse coding method, paying attention to mass--popular folklore coding method.Fourth chapter embarks from the audience theory, with the use and Gratification Theory and Holzer’s encoding and decoding theory, analyzed three kinds of model of audience to accept family TV drama (propensity interpretation, negotiated reading, oppositional reading) lead to different effects and different modes of.The fifth chapter analyzes the value propagation family TV drama. This kind of play in the dissemination of the pursuit of nationality, pay attention to the traditional "family standard" the spread of ideas, it tries to construct the core value add bricks and tiles. Although the family teleplay keen to convey the idea of traditional culture but in communication there will inevitably be some value anomie phenomenon, the author summarizes the value loss of several aspects of fan, and puts forward the measures, in order to provide a better blueprint for the development of the family TV series later.