The Zhoushan islands are the largest of the islands along the coast of china. The State Council formally approved the establishment of Zhoushan islands new district in2011,and Zhoushan became China’s first marine economy as the theme of national strategy level area. In Marine economy times, the Zhoushan fisherman painting industry development had historic opportunity. It can provide a richer connotation and more economic value for the Zhoushan marine culture industry. At the same time, the Zhoushan fisherman painting in the realistic development has encountered the bottleneck with market economy.This paper mainly analyzes the opportunity, threat, advantage and disadvantage of Zhoushan fisherman painting industry development.This paper finally puts forward three proposals:Industrial pattern with the market and the government double configuration, success of art and industrial and strategy of industrial clusters and branding. |