Animation Companies Operating In Copyright Valuation And Legal Issues

As the cultural policy is carried out in the animation industry, independent createdcartoon characters are springing up. Cooperation with Japanese and Americananimation companies is growing in quantity. Because of animation course in collegeand training in industry base, the specialization degree of cartoonists, CG artists,recording sounds specialists, scenarists and voice actors is improving. To achievebetter development, animation enterprise must know the condition of itself, marketdemand and its cultural products. As knowledge economy is flourishing, the value ofintellectual property is obvious to people. Copyright is the most important part of assetof animation enterprise. How to bring more wealth by using the intellectual propertyand how to build cultural brand and remain invincible are questions should beconsidered by every cultural enterprise.In this article, the author will discuss the possibility of intellectual property valueassessment on comic and animation combining with status in quo of animation industry.The discussion object is spring festival gala of animation. The author will explore waysof development of animation enterprise by improving intellectual property rightprotection and intellectual property value assessment theory. In this article, the authorexpounds methods of animation copyright assessment, relations with economicalactivities, value influencing factors and proves the usability of usual assessmentmethods on animation. The author introduces intellectual property operation modes offoreign cultural enterprises. There are three examples with special characteristicsenumerated, practice in American film industry, practice in Japanese animationindustry and practice in German publishing industry, which we can draw on theexperience of. In views of the successful experience, the author put forward a proposalon insurance system, financing and personnel training.As a creative conclusion, the author proposes the improvement in law, market andanimation enterprise. Briefly, according to the development of animation industry, theintellectual property law should be revised to provide specialized protection toanimation works and obliges, especially the voice actors. The degree of protection influences the value of animation works. Specialized agency should collect and sortout assessment cases, create database and keep the cases on file, which is convenientfor reference. The animation enterprises should make effective use of its animationworks and develop better by means of financing, but not only depend upon governmentassistance and investment. After achieve these improvements, animation industry ofour country will accomplish great-leap-forward development and independentinnovation, then enter the track of healthy development.