Nowadays, people’s living level has been improved and the market-directed economy has developed prosperously. Kinds of commodity maps into our eyes as a result of it, not only when we walk along the street, but also sit in front of the TV set, or we are immersed into the happiness brought by the internet. Therefore, it has become an effective measure to invite the spokesman to propagate the commodity, especially the famous people who can get twice the result with half the effort. However, some of the spokesmen making the unreal propaganda leads to the loss of the rights and interests of consumers. So the demand of the spokesmen undertaking the law responsibility has run high. For this reason, how to standardize the spokesman’s behavior to protect the legitimate rights and interests of the consumers has become one of the important issues in the field of both the theory and the practice of the administration of justice. |