Study On Several Questions And The Legal Supervisal Measures About Online Advertisement

As a new form of media, online advertisement developing so fast with the growingtechnics of the Internet area. Compared with the traditional media, online ads has its ownadvantages, such as:everyone can be an operator of a advertisement, it’s so easy topublish a online ad yourself by just a clicking on the Internet. It’s convenient forcustomers to tell the producer what kind of products they really want to buy, and it’s alsoeasy for factories or businessmen who want to collect the tips of their customers, so wecan say that the transitive information between customers and producers (and as well asthe sellers) is interactive. And the cost of online ads is always economical compared withthe very expensive cost of traditional media. etc. Behind the outstanding new media,there are a lot of problems need to be solved urgently, such as the false ads on the Internet,junk E-mails, pop-up ads and so on. In China, there are few laws focus on the web ads,most of them are more suitable to traditional meadias, so the question we talked in thisarticle is to find a suitable supervisal measure of online ads, and the main part we prepareto discuss more is the legal regulation of online ads.There are four sections in this article. In the first section, the basic conceptions ofonline ads, and then the writer try to search the mian reseaons about the lacknesssupervisal of online ads in China in the second section, which also gives a description ofthe common issues about online ads nowdays. In the third part of the text, there is aintroduction about the supervisal measures in foreign countries, as the gloabal Internet,there must be some measures that suitable to China as well. In the last part of this article,several suggestions are given to enhance the supervisal of online ads in China.