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Development And Strategy Of Chinese Government Microblogging

Posted on:2014-09-21Degree:MasterType:Thesis
Country:ChinaCandidate:T M ZhuFull Text:PDF
GTID:2266330425459035Subject:Journalism and communication
Abstract/Summary:PDF Full Text Request
The development of science and technology has brought a lot of possibilities, this possibility for the development of science and technology for many human lifestyle change. The political life of mankind, the emergence of more and more technology products on the network, has also been a corresponding change. Network in politics, this is the trend, via the Internet, the government information, government departments assigned to the new media platforms administrative operations through a new network platform, communication with Internet users in the vane of the era of micro-Bo, this change worthy of our attention. Many network platform, the Chief microblogging become one of the most powerful one, from2009to the present, the development of government micro-Bo is growing rapidly, in a variety of micro-blog platform, there have been an increasing number of government departments Published discourse. The microblogging can change the world more than200words, whether the maximum extent possible to change the image of the Chinese government, is the focus of discussion in this article.The full text of five chapters, the first chapter introduces the network and social background as well as China’s current academic political science research on new media status quo; Chapter II platform of government information and government microblogging definition, and review of government micro-Bo the development of the status quo; the third chapter describes the text introduced empirical research carried out empirical research on government microblogging attention, the target population, and the results of the survey data analysis; combination of these empirical studies moment the problems of the development of government micro-Bo; Chapter combination of empirical research and the corresponding countermeasures for the problems of the development of government micro-Bo; Chapter VI of the lack of paper.The innovation of this paper is that for the government microblogging empirical research carried out by the precise delivery of the sample of the questionnaire, attention and attitude of the government microblogging in the different groups, combined with the results of the empirical recommendations on the development of government micro-Bo.
Keywords/Search Tags:Government microblogging, Field Theory Network politicalparticipation, Attention, Empirical Study
PDF Full Text Request
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