Research On Public Opinion Management Of Government Network In Microblogging Times

In recent years, the rapid growth of microblogging provides people a platform for communication and freedom of speech. Microblogging is not only a place for usual greeting, but for discussing the social phenomena, public policy-making and other political affairs. It is being a platform for net opinion’s brewing and development, an important acceleration for public affairs. Its’ development changes the public ecology and pattern, which is a new change for public opinion management. So in the microblogging era, how to guide the net opinion to a healthy direction is a new issue for government.From the viewpoint of government, the character of net opinions in microblogging era must be understood. Only in doing so, can we offer the specific suggestion to strengthen net opinions management. The article starts from the character of microblogging and the status quo of net opinions management, and focuses on the features of microblogging era’s net opinion. The article indicates that the bad effect is a new challenge for government’s net opinions management, which means the necessity of strengthening net opinions management.With the rapidly development of microblogging, how to face, to lead, to government, to take the great advantage of microblogging and to reduce the negative effect is the government’s great concerns. By analyzing and learning foreign government’s practice about net opinion management, the article combines the microblogging’s feature with the real fact of our country, and tries to answer the question of how to manage the net opinions in microblogging era, and offers some possible suggestions regarding society management.