Strategy Research And Current Management Situation Of Outdoor Advertisement In Changsha

Since2007Chang-Zhu-Tan was approved as a national society since the pilotzone, Changsha in outdoor advertising management, significant progress had beenmade, particularly the2010outdoor advertising rules on setting in place in Changsha,the specification of outdoor advertisement management, settings, and proceduresclearer, greatly improved the situation of outdoor advertisement.The outdoors advertisement management is refers to National Industry andcommerce Administrative organ to lay aside in outdoor all advertisement formaccording to the advertisement management law, the laws and regulations and therelated policy stipulated, to advertisement profession and ad campaignimplementation instruction, surveillance, coordinated and control activity. Isfollowing the outdoors advertisement rapid development, inevitable production somenew questions have been affecting the long deep pool integration key city Changsha’scity image and the city competitive power. How melts the new challenge which in thelong deep pool integration process the outdoors advertisement faces, better display itin promotes the urban development, aspect and so on increase in social valuefunctions to appear especially urgently.This article selects the Changsha outdoors advertisement management for theobject of study. The content system which according to the government regulationtheory, the cooperation government theory as well as exterior innate dispositiondiscuss has analyzed the Changsha outdoors advertisement management existencequestion, and put forward the perfect countermeasure proposal. The article throughcarries on, the multiple perspectives analysis omni-directionally to present Changshaoutdoors advertisement control system combing and to its effect, had a clearassurance by the time to the present. Then draws support again six wide range maininvestigations and four major street on-the-spot investigation, discovered theChangsha outdoors advertisement management existence the question managementmain body existence question, the management regulation and the plan existencequestion, in the administration flow has between the problem and the management andthe law enforcement has the problem, through with the overseas outdoorsadvertisement control system contrast agent model, proposed must strengthen theprofession autonomy management, the science limits the outdoors advertisementmanagement main body, the science plans the outdoors advertisement layout, the perfect outdoors management regulation, advances the open government continually,guaranteed administration flow public fair, enlarge advertisement profession reformdynamics, displays measures and so on market leverage to promote the Changshaoutdoors management scientific style fully, Promotion government management level.